Advertising And Promotion

Flyers The district is contracting with a private vendor to distribute flyers electronically whenever possible. All flyer requests must be submitted to the vendor through the District/School website. Flyers will be approved by the Superintendent or designee according to Board Policy 1325. Flyers approved by the Superintendent or designee for electronic distribution may also be made available in the school office at the discretion of the site principal. All flyers that are not generated by RCSD or its 16 schools, must include the following disclaimer: The Redwood City School District does not endorse and is not responsible for any business, services or event advertised in this flyer. Web Announcements The Superintendent or designee must approve all requests from outside organizations to post announcements on the District website according to BP1325, BP1113 and AR1113. The Principal must approve all requests from outside organizations to post announcements on the school website according to BP1325. Web announcements from outside organizations are discouraged unless they are closely tied to the mission of the district and the school, such as Walk to School Day. Text Message Announcements Text messages using the District's automated notification system should be limited to important information from the school or the District. Automated Phone Calls Automated phone calls using the District's automated notification system should be limited to important information from the school or the District. Banners on School Fences Principals may approve banners that are directly related to their school, for example a banner promoting an upcoming play or school-sponsored event. Banners directly related to school business may be hung by school staff or parent volunteers. Banners that do not directly pertain to an individual school will only be hung on school fences if a facilities use form has been filled out and approved by the Superintendent or designee according to BP1325. All requests outside of the limited scope of no-fee promotions will pay $250/school site, and banners must be hung by the District facilities staff. Fees collected for hanging banners will be credited to the Facilities Department budget. Banners may hang for no more than 30 days. The District has the right to immediately remove any banner that has not gone through the proper approval process. Electronic Signs Only events directly related to the school site may be promoted on a site's electronic sign.